Verizon collects 1 million mobile phones

Verizon has collected more than 1 million used mobile phones through its in-store trade in program in its first year of operation, the telecom giant announced this week.

The company said its trade-in program collected 1 million wireless phones when customers upgraded to new ones – combined, this means 140 tons of e-scrap were collected and prevented from reaching landfills.

Through the Trade-In Program, customers purchasing a new device can trade in their no-longer-used wireless devices at any Verizon Wireless company-owned store and kiosk nationwide or online to receive a Verizon Wireless gift card in exchange for their devices. Depending on the device, customers received up to $300 to use toward the purchase of a new phone, tablet, accessory or toward their Verizon Wireless bill.

“We are pleased with the success of the Trade-In program and want to celebrate this milestone by working with American Forests to contribute to such an important environmental cause,” said Robert Miller, vice president of marketing at Verizon Wireless.  “By trading in their no-longer-used wireless devices, Verizon Wireless customers nationwide have an opportunity to receive value from their no-longer-used devices and help keep waste out of landfills.”

In honor of the program’s one-year anniversary, Verizon will donate 1,000 trees to the American Forests organization in an effort to reforest areas affected by wildfires in Northern California’s Klamath National Forest.

In addition to the trade-in program, Verizon also gives customers the option to donate their unused devices to its HopeLine® program, which collects wireless devices and accessories to support victims of domestic violence.  Since the October 2001 launch of the national cell phone recycling program, HopeLine has collected more than 9 million phones, distributed more than 123,000 phones with the equivalent of 406 million airtime minutes to victims of domestic violence, and awarded more than $14 million in cash grants to organizations working to prevent domestic violence.  In addition, HopeLine from Verizon has recycled more than 1.7 million devices.

For more on the program, visit www.trade-in.vzw.com .

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